NATROL® CHOLEST INTERCEPT™ CAN LOWER CHOLESTEROL BY AS MUCH AS 15 PERCENT IN AS LITTLE AS 1 MONTH‡
12/Sep/2008
September Is National Cholesterol Education Month
CHATSWORTH, CA; September 12, 2008 — According to recent statistics compiled by the American Heart Association, more than 105 million U.S. adults (age 20 and older) have elevated cholesterol levels, defined as a total blood cholesterol level of 200 or more milligrams per deciliter (mg/dL). Elevated cholesterol levels -- categorized as “borderline high”, “high”, or “very high” -- can increase the risk for cardiovascular disease, having a heart attack, or dying of heart disease.†
Newly available is a drug-free, vegetarian product called Cholest Intercept™, being launched this month by Natrol, Inc., a premier marketer, manufacturer, and distributor of nationally branded nutritional products. Taken as directed along with a heart-healthy diet and exercise program,** Cholest Intercept™ is a natural, safe, effective way to lower LDL (“bad”) cholesterol by as much as 15 percent in as little as 4 weeks,‡ while also preserving HDL (“good”) cholesterol.*
The introduction of Cholest Intercept™, offered by Rite Aid and www.Natrol.com, coincides with September’s National Cholesterol Education Month, representing a good time for consumers to check their blood cholesterol, and take steps to lower it if it is high. September is also a good time for consumers to learn about lipid profiles, as well as food and lifestyle choices to help them reach healthy cholesterol goals. A program of the National Heart, Lung, and Blood Institute, National Cholesterol Education Month offers helpful resources for consumers to use through its Web site at http://hp2010.nhlbihin.net/cholmonth/.
U.S. Rite Aid stores are now offering a “buy one, get one free” special on Natrol® Cholest Intercept™ ($12.99 for 60 tablets) through September 27, 2008. Natrol is also providing information to help consumers learn more about cholesterol and health, including a Cholesterol Control Tip Sheet inside every Cholest Intercept™ package. Additionally, Natrol has produced a Quest For Lower Cholesterol brochure for consumers and health food retailers. Both the tip sheet and brochure can be obtained by calling Natrol at 1-800-2NATROL (1-800-262-8765).
According to Dr. Michael Yatcilla, Natrol’s Vice President of Research and Development, “Cholest Intercept™ contains an advanced formula of plant sterols that can actively compete with food cholesterol for absorption in the small intestines. When Cholest Intercept™ is taken with meals, the body absorbs less cholesterol from fish, meat, dairy, eggs, and other animal products. This results in lower levels of LDL cholesterol in the blood.”*
He added, “Additionally, Cholest Intercept™ contains B-vitamins which have been shown to help maintain normal homocysteine levels that are already in the normal range. Healthy homocysteine levels are important for cardiovascular health.”*
Cholest Intercept™ features plant sterols by Heart Choice®, a premium ingredient brand (Natrol® Cholest Intercept™ is the only supplement with this ingredient in tablet form).†† Plant sterols -- which naturally exist in low amounts in various fruits, vegetables, nuts, and other foods -- have been clinically studied for their cholesterol lowering abilities. Two Cholest Intercept™ tablets, taken three times daily with meals, provide a clinically effective plant sterol dose of 2 grams per day.*
While Cholest Intercept™ is not intended to replace cholesterol-lowering medications, it can be safely taken in conjunction with cholesterol-lowering statin drugs. As with all medications and supplements, it’s important to consult a health care professional before taking Cholest Intercept™ with prescription therapy.
Natrol supplements are available at health food, drug and grocery stores, mass market-retailers, Natrol.com and other online retailers. For more information, interested persons can go to www.Natrol.com, or call 1-800-2-NATROL (1-800-262-8765).
About Natrol – Nourishing the Potential of Mind and Body SM
Natrol, Inc., headquartered in Chatsworth, CA, is a wholly owned subsidiary of Plethico Pharmaceuticals Limited. Plethico Pharmaceuticals Limited (BSE: 532739.BO: PLETHICO), an herbal/nutraceutical-focused Indian Company, engages in the manufacture, marketing, and distribution of pharmaceutical and allied healthcare products in India and internationally.
Natrol, Inc. has a portfolio of health and wellness brands representing quality nutritional supplements, functional herbal teas, and sports nutrition products. Established in 1980, Natrol’s portfolio of brands includes: Natrol®, MRI, Prolab®, BioSil®, Laci Le Beau®, Promensil®, Trinovin®, Nu Hair®, and Shen Min®. The company also manufactures supplements for its own brands and on behalf of third parties.
Natrol distributes products nationally through more than 54,000 retailers, as well as internationally in over 40 other countries through distribution partners and subsidiaries in the UK and Hong Kong. For more information, call 1-800-2-NATROL (1-800-262-8765) or visit www.Natrol.com.
Media Contact:
Stacy Taylor for Natrol, Inc.
Taylor Public Relations (TPR)
714-791-0848
Email: Stacy@TaylorPublicRelations.com
‡Individual results will vary.
†Sources: National Center for Health Statistics; National Heart, Lung, and Blood Institute.
††Heart Choice® is a trademark of the Cognis Group, and used under license.
**Heart disease risk may be reduced by consuming foods and supplements containing a combined total of at least 400mg of plant sterols per meal, ingested twice daily, for a total daily intake of at least 800mg of plant sterols, as part of a diet low in cholesterol and saturated fat. One Cholest Intercept™ serving of two tablets supplies 1,000mg of plant sterols.
*These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure or prevent any disease.